While Amazon is dipping its toes into the Argentine waters, it’s unlikely that it is going to dive all the way in anytime soon, said Matteo Ceurvels, principal analyst at EMARKETER. “Amazon may be able to attract some shoppers in Argentina with flat-rate shipping, but it will have to invest a lot more time and energy to make inroads into a market where Mercado Libre already has a sophisticated retail flywheel in place,” he said.