FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands

From Rising Prices to Retaliatory Tariffs, Shifting Policies Will Reshape the $1.2 Trillion Trade Landscape

US President Donald Trump’s tariffs could reshape trade between the world’s largest economy and Latin America, with key partners like Mexico and Brazil at the center of the discussion. These changes will force US-based brands to navigate a web of rising costs, supply chain disruptions, and growing competition from local, Asian, and European players.

This FAQ examines how Trump’s erratic trade policies could affect US brands that do business with Latin America—and what steps they can take to prepare.

Click here to read the full FAQ on EMARKETER’s website.

Key Stat: Trade between the US and Latin America reached $1.169 trillion last year, with US imports from the region totaling $652.57 billion. However, tariffs now threaten to upend years of lucrative economic ties between the two.