The Future of Digital 2025: ​Latin America

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EMARKETER has launched the second edition of “The Future of Digital: Latin America.” This report offers its most comprehensive look at the region’s digital economy, highlighting key trends and opportunities across media, advertising, and ecommerce.

“Latin America saw a massive wave of digitalization in response to the COVID-19 pandemic, but its transformation is far from over,” said principal analyst Matteo Ceurvels. “The pace of digitization has varied across the region, with Mexico emerging as a more mature outlier.”

📈: Consumers in Latin America spend over a third of their day online—more than anywhere else in the world—with social media at the center of their digital activity. As emerging channels like social commerce and retail media position the region as a global force, the runway for growth remains long.​​

This deck will:​

  • Highlight the latest trends in digital media, advertising, and ecommerce as major markets mature and smaller ones fuel new growth.​

  • Explore who stands to gain from evolving consumer habits and the shift toward digital-first business strategies.​

  • Identify the implications these trends present for brand marketers, agencies, and retailers.​

Click here to read the full report.