Latin America Trends to Watch in 2025

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How Retail Media, Policy Shifts, and AI Innovation Will Advance the Region’s Digital Economy

Latin America’s political and economic shifts will make 2025 a year of transformation and opportunity across sectors. Retail media and AI will drive growth and innovation, while regulatory changes will redefine cross-border ecommerce and social media dynamics for global and local players alike. Companies that adapt to these new realities will thrive in the year ahead.

Key trends for 2025:

  1. Mercado Libre will lead the retail media charge as smaller players struggle to scale.

  2. Policy shifts will have ripple effects on cross-border ecommerce across Latin America.

  3. Social media platforms will face growing pressure to protect minors.

  4. AI will supercharge efficiency, personalization, and sales growth.

Read the full report here.