Latin America Marketing and Retail Media Trends Survey 2024

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What Ad Buyers’ Perceptions and Priorities Reveal About the State of Retail Media in the Region

Advertisers are satisfied with retail media networks (RMNs), but challenges around measurement, attribution, and industry standardization persist. Retailers that address these pain points and align with advertisers’ top priorities will position themselves for success as competition for ad dollars intensifies.

This deck will:

  • Explore the key market developments and formats shaping ad spending decisions.

  • Reveal how advertisers are using RMNs, and which ones are leading the pack.

  • Help retailers capitalize on emerging opportunities for growth.

Subscribers to EMARKETER can read the full report here.