Retail Ecommerce and Digital Buyer Trends in 2024: Peru

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Understanding How and Where Consumers Spend Their Money Online in Latin America’s Fifth-Largest Ecommerce Market​

With an estimated $5.11 billion in sales in 2024, Peru will rank as the fifth-largest retail ecommerce market among the 16 Latin American countries in our forecast. Although social unrest has stymied online sales growth over the past two years, the country shows great potential to become a formidable multibillion-dollar ecommerce player in the region.​​

This deck will:​

  • Unpack our latest forecasts for retail ecommerce sales and digital buyers in Peru.​

  • Explore the current state of the Peruvian economy and consumer sentiment.​

  • Reveal the purchasing behaviors of Peru’s 14.6 million digital buyers.​

  • Help brands and retailers capitalize on opportunities for growth as shopping habits shift further online.

Subscribers to EMARKETER can read the full report here.