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The Disney-Mercado Libre tie-up comes as retail media is set to reach fresh highs in Latin America, giving the Google-Meta ad duopoly a run for its money. Mercado Libre will fuel much of the growth as it accounts for more than half of the region’s total retail media ad outlays. Mercado is harnessing new technologies to compete for marketing dollars that have been difficult to attain.
Read More“An early market mover, Mercado Libre is beating Amazon at its own game in Latin America,” says EMARKETER principal analyst Matteo Ceurvels. The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.
Read MoreRetail media ad spending in Latin America will triple in size between 2024 and 2028, rising from $1.84 billion to $5.45 billion, and representing 15.6% of the region’s digital ad market. Although the majority of retail media ad spending is concentrated in the region’s two largest economies, Brazil and Mexico, several major retailers are making their ad offerings available in smaller yet lucrative markets, like Chile, Colombia, and Peru, writes EMARKETER analyst Matteo Ceurvels.
Read MoreRetail media is taking Latin America by storm as advertisers anticipate the cookieless future. With more robust ad formats and solutions emerging, retail media spending will rise to nearly $2 billion in 2024, according to our inaugural EMARKETER forecast.
Read MoreIn an excerpt from Insider Intelligence | eMarketer’s recent deep dive into Latin American trends to watch for 2024, principal analyst Matteo Ceurvels shares how businesses will formalize their relationships with AI in the coming year to get an edge on their competitors and drive success.
Read MoreInsider Intelligence | eMarketer anunció la publicación de su informe anual sobre las principales tendencias de este año en publicidad, comercio y retail media en América Latina. La edición 2024 del informe revela nuevos pronósticos e investigación primaria y destaca cinco tendencias que, según el analista principal Matteo Ceurvels, redefinirán el mercado regional en los próximos meses.
Read MoreInsider Intelligence | eMarketer announces the publication of its annual report on this year’s top advertising, commerce, and retail rends to watch in Latin America. The 2024 edition features a treasure trove of brand-new proprietary forecast and primary research data and highlights 5 trends that principal analyst Matteo Ceurvels expects will redefine the regional market in the months ahead.
Read MoreOs motores de busca tradicionais perderam espaço na disputa pela preferência dos consumidores que pesquisam produtos para comprar pela internet. Segundo estudo do eMarketer | Insider Intelligence, realizado pelo Livepanel, os sites de varejo são hoje a principal fonte de pesquisa de produtos entre os latino-americanos, à frente, inclusive, das redes sociais.
Read MoreInsider Intelligence | eMarketer’s survey, conducted by Livepanel, explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.
Read MoreThis is the latest installment in our ongoing series about retail ecommerce in Latin America. In this H1 2023 Insider Intelligence | eMarketer report, we provide updates for 12 companies in the region, as well as a summary of key trends and what they mean for the future of Latin America’s retail industry.
Read MoreRetail media is quickly becoming an integral part of ad buyers’ digital advertising strategies in Latin America. Our first-ever regional survey delves into retail media’s emerging role as a leading marketing touchpoint and advertising destination, the key players in Latin America, and how the regional landscape will evolve over the next 12 months.
Read MoreRetail ecommerce sales in Latin America will reaccelerate this year. But with the region facing stagflation, consumers will carefully consider their purchases. Mercado Libre will dominate the region’s ecommerce market. Get the latest figures and expectations in this new Insider Intelligence | eMarketer forecast by Matteo Ceurvels.
Read MoreLatin America’s $1 billion retail media market boasts some of the highest return on ad spending in the world. Amid worsening economic conditions, marketers are turning to retailers to deliver performance advertising and results at scale. Flush with data and innovative ad formats, several retail media frontrunners are already emerging—and revolutionizing the ad industry as we know it.
Read MoreLa noticia: A pesar de la persistente alta inflación y la creciente incertidumbre económica en América Latina, Mercado Libre generó casi $10 mil millones en ventas minoristas de ecommerce en el 4T de 2022. Sus inversiones en curso seguirán pagando dividendos a corto y largo plazo. La compañía sigue siendo una potencia regional y ha capeado los obstáculos macroeconómicos de América Latina mejor que la demás, según eMarketer | Insider Intelligence.
Read MoreThe news: Despite persistent high inflation and mounting economic uncertainty across Latin America, Mercado Libre generated nearly $10 billion in retail ecommerce sales in Q4 2022. Its ongoing investments will continue to pay dividends over the short and long terms. The company remains a regional powerhouse and has weathered Latin America’s macroeconomic headwinds better than most, per eMarketer | Insider Intelligence.
Read MoreLa economía digital de América Latina está desafiando la tendencia mundial de lento crecimiento. En 2023, se espera cambios en los hábitos de búsqueda, una rápida adopción del comercio electrónico de transmisión en vivo y nuevas opciones de transmisión sustenido por publicidad para acelerar la transformación digital de la región.
Read MoreLatin America’s digital economy is bucking the global trend of slow growth. In 2023, expect changing search habits, rapid adoption of livestreaming ecommerce, and new ad-supported streaming options to accelerate the region’s digital transformation.
Read MoreRetail ecommerce sales in Latin America were slower than expected during the first nine months of 2022: eMarketer | Insider Intelligence’s senior analyst for Latin America and Spain, Matteo Ceurvels, breaks down why as well as which companies saw declines versus those that fared well.
Read MoreSeveral major ecommerce players in Latin America have been hit hard by unfavorable economic conditions in the region during Q2 2022, according to eMarketer | Insider Intelligence's latest update. However, companies that expanded beyond their home market weathered volatility better than others. Meanwhile, in-store sales continue to erode ecommerce’s pandemic-driven gains.
Read MoreMercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up. This will force the regional giant to ramp up investments to maintain—and grow—market share, per eMarketer | Insider Intelligence.
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