Matteo Ceurvels

Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.

Latin America Retail Ecommerce and Digital Buyer Trends in 2024

December 19, 2024 by Matteo Ceurvels in Article

Latin America’s ecommerce landscape is incredibly nuanced, shaped by the unique market dynamics of its major economies, according to EMARKETER. Argentina, Brazil, Chile, Colombia, Mexico, and Peru will each contribute distinctively to the region’s overall growth outlook. They reflect a diverse tapestry of consumer behaviors, varying stages of digital adoption, economic recovery, and the impact of leading ecommerce players in each market.

Pix Explainer 2024: How Brazil’s Instant Payments System Is Revolutionizing Financial Services

February 12, 2024 by Matteo Ceurvels in Article

Pix is a state-owned instant payments system in Brazil that allows people, companies, and government entities to make money transfers 24 hours a day, seven days a week, in a matter of seconds. Its immense popularity has dethroned cash as king and is putting card networks and Brazil’s three-decades-old cash-based payment voucher—the boleto bancário—on notice.

Busca perde espaço para varejo na pesquisa para compras online

December 18, 2023 by Matteo Ceurvels in Article, Português

Os motores de busca tradicionais perderam espaço na disputa pela preferência dos consumidores que pesquisam produtos para comprar pela internet. Segundo estudo do eMarketer | Insider Intelligence, realizado pelo Livepanel, os sites de varejo são hoje a principal fonte de pesquisa de produtos entre os latino-americanos, à frente, inclusive, das redes sociais.

Out-of-home, radio ads aid Latin America's traditional media spending rebound

June 16, 2023 by Matteo Ceurvels in Article

Traditional media ad spending in Latin America will return to pre-pandemic levels this year, according to eMarketer | Insider Intelligence’s latest forecast. As digital formats continue to gain more ad dollars, traditional media like radio and out-of-home advertising will still play an important role. Though, their respective shares of paid media outlays will continue to decrease through 2027.

Connected TV (CTV) is on the rise in Latin America as content viewing habits go digital

November 22, 2022 by Matteo Ceurvels in Article

New research suggests consumers in Latin America strongly prefer CTV over linear: Freemium and AVOD offerings are powering adoption, with the trend especially noteworthy in Brazil.

Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook: How 12 Companies Are Navigating a Rapidly Changing Landscape

November 18, 2022 by Matteo Ceurvels in Article

Several major ecommerce players in Latin America have been hit hard by unfavorable economic conditions in the region during Q2 2022, according to eMarketer | Insider Intelligence's latest update. However, companies that expanded beyond their home market weathered volatility better than others. Meanwhile, in-store sales continue to erode ecommerce’s pandemic-driven gains.

Brazil Ecommerce by Category Forecast 2022: 10 Product Categories Will Push Retail Ecommerce Sales to Over $50 Billion

September 13, 2022 by Matteo Ceurvels in Article

Brazil will be the world’s 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Ten product categories—including computer and consumer electronics, auto and parts, and apparel and accessories—will drive sales beyond the $50 billion (BRL 269.88 billion) mark for the first time.

Latin America Ecommerce Forecast 2022: The Pandemic Boom Subsides, but Double-Digit Growth Persists Through Turmoil

August 01, 2022 by Matteo Ceurvels in Article

Retail ecommerce spending in Latin America will begin to decelerate in 2022 after two years of record growth. Despite a return to in-store shopping and mounting economic headwinds—like high inflation—digital sales will continue to reach new heights.

Latin America Ad Spending 2022: 4 Key Figures and Trends for the Year Ahead

July 06, 2022 by Matteo Ceurvels in Article

Ad spending in Latin America quickly rebounded from the devastating effects of the pandemic. While 2021 was a year of recovery, 2022 will prove to be another year of record spending, with digital in the driver’s seat.

TikTok now has more than 100 million users in Latin America

February 25, 2022 by Matteo Ceurvels in Article

TikTok’s adoption has exploded in Latin America. In eMarketer | Insider Intelligence’s inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.

Latin America Retail Ecommerce Update: 7 Key Players Driving the Region’s Ecommerce Growth

January 07, 2022 by Matteo Ceurvels in Article

This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

How Banco Inter is working to democratize access to the digital economy in Brazil

September 02, 2021 by Matteo Ceurvels in Interview

Matteo Ceurvels spoke with Rodrigo Gouveia, CEO of Inter Marketplace at Banco Inter, to hear his thoughts on how fintech companies, like Banco Inter, are working to help close the divide between banked and unbanked consumers and democratize access to the digital economy for all.

Mobile will capture more than half of retail ecommerce sales in Latin America next year

August 22, 2021 by Matteo Ceurvels in Article

According to eMarketer, next year, more than half (51.1%) of retail ecommerce sales in Latin America will take place on mobile devices for the first time—a figure equal to $75.65 billion.

Mercado Envíos trabaja en mejorar su infraestructura logística mientras se enfrenta a la pandemia y al subdesarrollo de caminos en Latinoamérica

January 04, 2021 by Matteo Ceurvels in Español, Interview

Ariel Szarfsztejn, vicepresidente senior de Mercado Envíos, explica en entrevista los desafíos que Mercado Libre ha atravesado a lo largo de los años y sus continuos esfuerzos de sostenibilidad.

How Mercado Envíos Is Working to Improve Latin America’s Underdeveloped Logistical Infrastructure

January 04, 2021 by Matteo Ceurvels in Interview

Logistics have become vital to the success of any business that sells its products and services online. In Latin America, the ability to make quick and on-time deliveries—especially outside of major urban centers—often proves to be a complex task due to large swaths of unpaved roads and underdeveloped infrastructure in many countries. Ariel Szarfsztejn, senior vice president of Mercado Envíos, talks about the challenges the company has navigated through over the years and its ongoing sustainability efforts.

Mercado Libre will surpass $20 billion in ecommerce sales in 2020

December 21, 2020 by Matteo Ceurvels in Article

Latin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced consumers to buy online. According to our inaugural forecast on Mercado Libre, the online marketplace’s sales will surge 46.5% in Latin America by the end of 2020, to $20.51 billion. And it still has room to grow in several key markets—even where it already dominates.