Latin America Retail Ecommerce and Digital Buyer Trends in 2024

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Exploring How and Where Consumers Spend Their Money Online in Argentina, Brazil, Chile, Colombia, Mexico, and Peru

Latin America’s ecommerce landscape is incredibly nuanced, shaped by the unique market dynamics of its major economies. Argentina, Brazil, Chile, Colombia, Mexico, and Peru will each contribute distinctively to the region’s overall growth outlook. They reflect a diverse tapestry of consumer behaviors, varying stages of digital adoption, economic recovery, and the impact of leading ecommerce players in each market.

EMARKETER’s six-part series on retail ecommerce and digital buyer trends in Latin America will:

  • Unpack our latest forecasts for retail ecommerce sales and digital buyers in the region's six largest markets.

  • Explore the current state of the Latin American economy and consumer sentiment.

  • Reveal the distinct purchasing behaviors of Latin America's 293.2 million digital buyers.

  • Help brands and retailers capitalize on opportunities for growth as shopping habits shift further online.

Click below or toggle through the icons above to read country-specific insights for: