Retail Ecommerce and Digital Buyer Trends in 2024: Argentina

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Exploring How and Where Consumers Spend Their Money Online in Latin America’s Third-Largest Ecommerce Market

Argentina’s ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending, but pockets of real growth opportunities still exist for those who know where to look. Brands and retailers that have the stomach to successfully navigate and adapt to local market conditions amid ongoing economic uncertainty stand to benefit immensely as retail ecommerce sales begin to recover in the latter years of our forecast period.

This deck will:

  • Unpack our latest forecasts for retail ecommerce sales and digital buyers in Argentina.

  • Explore the current state of the Argentine economy and consumer sentiment.

  • Reveal the purchasing behaviors of Argentina’s 23.8 million digital buyers.

  • Help brands and retailers capitalize on opportunities for growth as shopping habits shift further online.

Subscribers to EMARKETER can read the full report here.