Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Argentina’s ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending, “but pockets of real growth opportunities still exist for those who know where to look,” according to EMARKETER’s Matteo Ceurvels.
Read MoreLatin America’s ecommerce landscape is incredibly nuanced, shaped by the unique market dynamics of its major economies, according to EMARKETER. Argentina, Brazil, Chile, Colombia, Mexico, and Peru will each contribute distinctively to the region’s overall growth outlook. They reflect a diverse tapestry of consumer behaviors, varying stages of digital adoption, economic recovery, and the impact of leading ecommerce players in each market.
Read MoreInsider Intelligence | eMarketer announces the publication of its annual report on this year’s top advertising, commerce, and retail rends to watch in Latin America. The 2024 edition features a treasure trove of brand-new proprietary forecast and primary research data and highlights 5 trends that principal analyst Matteo Ceurvels expects will redefine the regional market in the months ahead.
Read MoreTraditional media ad spending in Latin America will return to pre-pandemic levels this year, according to eMarketer | Insider Intelligence’s latest forecast. As digital formats continue to gain more ad dollars, traditional media like radio and out-of-home advertising will still play an important role. Though, their respective shares of paid media outlays will continue to decrease through 2027.
Read MoreEl próximo 6 de junio, MMA vuelve a reunir en un mismo sitio a los principales líderes de marketing, tecnología y negocios del país en un formato renovado que incluirá charlas y espacio de networking y contará con el apoyo de Mercado Ads, Logan, Adsmovil, Pinterest, MODO, Fratelli Branca, OI PML, Grupo Atlántida y Blinker, entre otros.
Read MoreEn nuestro último pronóstico sobre el uso de las redes sociales en América Latina, desglosamos a los usuarios en 6 mercados clave: Argentina, Brasil, Chile, Colombia, México y Perú. También hablamos de las grandes tendencias entre las principales redes sociales, incluidos los problemas en Facebook, la inestabilidad en Twitter y el ascenso continuo de TikTok. ¿Qué le depara a la región donde casi 9 de cada 10 usuarios de Internet usan redes sociales?
Read MoreIn eMarketer’s latest forecast for social media usage in Latin America, we break out users in six key markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We also discuss big trends among the top social networks, including the woes at Facebook, the instability at Twitter, and the continued ascension of TikTok. What’s next for the region where nearly 9 in 10 internet users use social networks?
Read MoreArgentina’s retail ecommerce industry proved resilient amid years of double-digit inflation and turbulent market activity. 2022 will present retailers with a host of challenges as soaring consumer prices, high unemployment, and a plummeting currency weigh heavily on shoppers’ minds—and wallets. But it’s not all doom and gloom. Several factors make Argentina an attractive market for online sellers.
Read MoreThis year, retail ecommerce sales in Argentina will rise by 51.4% year over year to nearly ARS 2 trillion ($15 billion). The food and beverage, furniture and home furnishings, and auto and parts categories will all see strong growth in online sales that will help drive the country’s overall ecommerce market through the end of our forecast period in 2026.
Read MoreRetail ecommerce spending in Latin America will begin to decelerate in 2022 after two years of record growth. Despite a return to in-store shopping and mounting economic headwinds—like high inflation—digital sales will continue to reach new heights.
Read MoreAd spending in Latin America quickly rebounded from the devastating effects of the pandemic. While 2021 was a year of recovery, 2022 will prove to be another year of record spending, with digital in the driver’s seat.
Read MoreTikTok’s adoption has exploded in Latin America. In eMarketer | Insider Intelligence’s inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.
Read MoreThis report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.
Read MoreAccording to eMarketer, next year, more than half (51.1%) of retail ecommerce sales in Latin America will take place on mobile devices for the first time—a figure equal to $75.65 billion.
Read MoreAriel Szarfsztejn, vicepresidente senior de Mercado Envíos, explica en entrevista los desafíos que Mercado Libre ha atravesado a lo largo de los años y sus continuos esfuerzos de sostenibilidad.
Read MoreLogistics have become vital to the success of any business that sells its products and services online. In Latin America, the ability to make quick and on-time deliveries—especially outside of major urban centers—often proves to be a complex task due to large swaths of unpaved roads and underdeveloped infrastructure in many countries. Ariel Szarfsztejn, senior vice president of Mercado Envíos, talks about the challenges the company has navigated through over the years and its ongoing sustainability efforts.
Read MoreIt’s no secret that consumers in Latin America are notoriously heavy social network users. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a growing audience—inevitably challenging Facebook’s dominance in a region where social media usage has historically been synonymous with Facebook products.
Read MoreLatin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced consumers to buy online. According to our inaugural forecast on Mercado Libre, the online marketplace’s sales will surge 46.5% in Latin America by the end of 2020, to $20.51 billion. And it still has room to grow in several key markets—even where it already dominates.
Read MoreEl impresionante crecimiento de América Latina le permitirá asegurarse un lugar como el mercado de comercio electrónico minorista regional de más rápido crecimiento de este año a nivel mundial por primera vez desde que comenzamos a cubrir la región en 2009.
Read MoreLatin America's impressive growth will allow it to secure a spot as this year’s fastest-growing regional retail ecommerce market worldwide for the first time since we began covering the region in 2009. It is also the first time that Asia-Pacific will no longer hold its historical No. 1 position in our regional ranking.
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