Matteo Ceurvels

Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.

Latin America Trends to Watch in 2024: 5 Ways Retail Media, Commerce, and AI Will Redefine the Regional Market

January 05, 2024 by Matteo Ceurvels in Article

Insider Intelligence | eMarketer announces the publication of its annual report on this year’s top advertising, commerce, and retail rends to watch in Latin America. The 2024 edition features a treasure trove of brand-new proprietary forecast and primary research data and highlights 5 trends that principal analyst Matteo Ceurvels expects will redefine the regional market in the months ahead.

Out-of-home, radio ads aid Latin America's traditional media spending rebound

June 16, 2023 by Matteo Ceurvels in Article

Traditional media ad spending in Latin America will return to pre-pandemic levels this year, according to eMarketer | Insider Intelligence’s latest forecast. As digital formats continue to gain more ad dollars, traditional media like radio and out-of-home advertising will still play an important role. Though, their respective shares of paid media outlays will continue to decrease through 2027.

MMA Impact Argentina 2023: vuelve el evento más importante de marketing del país

May 30, 2023 by Matteo Ceurvels in Article, Español

El próximo 6 de junio, MMA vuelve a reunir en un mismo sitio a los principales líderes de marketing, tecnología y negocios del país en un formato renovado que incluirá charlas y espacio de networking y contará con el apoyo de Mercado Ads, Logan, Adsmovil, Pinterest, MODO, Fratelli Branca, OI PML, Grupo Atlántida y Blinker, entre otros.

What's driving ecommerce growth in Argentina?

September 13, 2022 by Matteo Ceurvels in Article

Argentina’s retail ecommerce industry proved resilient amid years of double-digit inflation and turbulent market activity. 2022 will present retailers with a host of challenges as soaring consumer prices, high unemployment, and a plummeting currency weigh heavily on shoppers’ minds—and wallets. But it’s not all doom and gloom. Several factors make Argentina an attractive market for online sellers.

Argentina Ecommerce by Category Forecast 2022: 10 Product Categories Will Propel Retail Ecommerce Sales to Nearly 2 Trillion Pesos

September 13, 2022 by Matteo Ceurvels in Article

This year, retail ecommerce sales in Argentina will rise by 51.4% year over year to nearly ARS 2 trillion ($15 billion). The food and beverage, furniture and home furnishings, and auto and parts categories will all see strong growth in online sales that will help drive the country’s overall ecommerce market through the end of our forecast period in 2026.

Latin America Ecommerce Forecast 2022: The Pandemic Boom Subsides, but Double-Digit Growth Persists Through Turmoil

August 01, 2022 by Matteo Ceurvels in Article

Retail ecommerce spending in Latin America will begin to decelerate in 2022 after two years of record growth. Despite a return to in-store shopping and mounting economic headwinds—like high inflation—digital sales will continue to reach new heights.

Latin America Ad Spending 2022: 4 Key Figures and Trends for the Year Ahead

July 06, 2022 by Matteo Ceurvels in Article

Ad spending in Latin America quickly rebounded from the devastating effects of the pandemic. While 2021 was a year of recovery, 2022 will prove to be another year of record spending, with digital in the driver’s seat.

TikTok now has more than 100 million users in Latin America

February 25, 2022 by Matteo Ceurvels in Article

TikTok’s adoption has exploded in Latin America. In eMarketer | Insider Intelligence’s inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.

Latin America Retail Ecommerce Update: 7 Key Players Driving the Region’s Ecommerce Growth

January 07, 2022 by Matteo Ceurvels in Article

This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

Mobile will capture more than half of retail ecommerce sales in Latin America next year

August 22, 2021 by Matteo Ceurvels in Article

According to eMarketer, next year, more than half (51.1%) of retail ecommerce sales in Latin America will take place on mobile devices for the first time—a figure equal to $75.65 billion.

Mercado Envíos trabaja en mejorar su infraestructura logística mientras se enfrenta a la pandemia y al subdesarrollo de caminos en Latinoamérica

January 04, 2021 by Matteo Ceurvels in Español, Interview

Ariel Szarfsztejn, vicepresidente senior de Mercado Envíos, explica en entrevista los desafíos que Mercado Libre ha atravesado a lo largo de los años y sus continuos esfuerzos de sostenibilidad.

How Mercado Envíos Is Working to Improve Latin America’s Underdeveloped Logistical Infrastructure

January 04, 2021 by Matteo Ceurvels in Interview

Logistics have become vital to the success of any business that sells its products and services online. In Latin America, the ability to make quick and on-time deliveries—especially outside of major urban centers—often proves to be a complex task due to large swaths of unpaved roads and underdeveloped infrastructure in many countries. Ariel Szarfsztejn, senior vice president of Mercado Envíos, talks about the challenges the company has navigated through over the years and its ongoing sustainability efforts.

Mercado Libre will surpass $20 billion in ecommerce sales in 2020

December 21, 2020 by Matteo Ceurvels in Article

Latin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced consumers to buy online. According to our inaugural forecast on Mercado Libre, the online marketplace’s sales will surge 46.5% in Latin America by the end of 2020, to $20.51 billion. And it still has room to grow in several key markets—even where it already dominates.

América Latina será el mercado de comercio electrónico minorista de más rápido crecimiento este año

December 15, 2020 by Matteo Ceurvels in Article, Español

El impresionante crecimiento de América Latina le permitirá asegurarse un lugar como el mercado de comercio electrónico minorista regional de más rápido crecimiento de este año a nivel mundial por primera vez desde que comenzamos a cubrir la región en 2009.

Latin America will be the fastest-growing retail ecommerce market this year

December 15, 2020 by Matteo Ceurvels in Article

Latin America's impressive growth will allow it to secure a spot as this year’s fastest-growing regional retail ecommerce market worldwide for the first time since we began covering the region in 2009. It is also the first time that Asia-Pacific will no longer hold its historical No. 1 position in our regional ranking.

Latin America Ecommerce 2020: How COVID-19 Will Affect Growth and Sales in Argentina, Brazil and Mexico

June 19, 2020 by Matteo Ceurvels in Article

Latin America is no stranger to turbulent market activity, but the pandemic is unlike anything the region has seen before. As a result, eMarketer substantially revised its previous total retail and ecommerce forecasts to best reflect the rapidly changing landscape.

Entrevista: El comercio electrónico en Argentina no es una tendencia sino un hábito de consumo

September 06, 2018 by Matteo Ceurvels in Interview, Español

El mercado de comercio electrónico de Argentina ha llegado a una etapa en la que los consumidores están comenzando a incorporar las compras digitales en sus vidas cotidianas, pero aún queda mucho trabajo por hacer para impulsar una adopción más amplia. Ignacio Álvarez Sáez, Gerente General y Chief Growth Officer de Logan Media, habla sobre qué está impulsando el crecimiento del comercio electrónico y cómo los minoristas pueden hacer su parte para llevar las compras al futuro.