Latin America Retail Ecommerce Update: 7 Key Players Driving the Region’s Ecommerce Growth

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Executive Summary

Previous economic crises forced companies in Latin America to reduce costs, but the COVID-19 pandemic compelled retailers to ramp up investment in ecommerce, embrace a digital-first agenda, and meet the growing demands of more technologically savvy consumers.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. Who are the leading retail ecommerce players in Latin America?

  2. What trends are driving these retailers’ success?

  3. What do these trends mean for the region’s retail industry?

WHAT’S IN THIS REPORT? Our first-ever overview of retail ecommerce sales figures for seven companies in Latin America during H1 2021. It also explores key trends, developments, and initiatives that are helping to fuel ecommerce growth in the region.

KEY STAT: Mercado Libre is the clear winner in retail ecommerce sales. At $13.08 billion, the company’s sales were almost as much as the other six, which had combined sales of $13.27 billion in H1 2021.

Key Points

  • 2020 laid the groundwork for retail ecommerce growth in Latin America. The seven companies we analyzed for this report made up nearly 40% of total retail ecommerce sales. Mercado Libre was Latin America’s dominant player, with a 20% market share, but competition among the region’s other leading players is heating up.

  • Retail ecommerce sales grew robustly in H1 2021. Total retail ecommerce sales among the seven companies we analyzed rose 60.0% to $26.35 billion, up from $16.47 billion in H1 2020.

  • The pandemic ignited Latin America’s ecommerce boom, and several key trends will help sustain its growth. These include third-party (3P) digital marketplaces, expanding product categories like online grocery, and fulfillment strategies aimed at improving logistics efficiency.

Click here to read the full report.