Social Media — Matteo Ceurvels | LATAM Online

Brazil bans X, targeting its free-speech stance. Elon Musk’s companies face mounting pressure to comply with local laws or face operational bans and monetary losses.

En nuestro último pronóstico sobre el uso de las redes sociales en América Latina, desglosamos a los usuarios en 6 mercados clave: Argentina, Brasil, Chile, Colombia, México y Perú. También hablamos de las grandes tendencias entre las principales redes sociales, incluidos los problemas en Facebook, la inestabilidad en Twitter y el ascenso continuo de TikTok. ¿Qué le depara a la región donde casi 9 de cada 10 usuarios de Internet usan redes sociales?

In eMarketer’s latest forecast for social media usage in Latin America, we break out users in six key markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We also discuss big trends among the top social networks, including the woes at Facebook, the instability at Twitter, and the continued ascension of TikTok. What’s next for the region where nearly 9 in 10 internet users use social networks?

TikTok’s adoption has exploded in Latin America. In eMarketer | Insider Intelligence’s inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.

Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.

It’s no secret that consumers in Latin America are notoriously heavy social network users. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a growing audience—inevitably challenging Facebook’s dominance in a region where social media usage has historically been synonymous with Facebook products.

Gerardo Sordo, CEO y fundador de la agencia de influencer marketing BrandMe, habla sobre el estado actual de este tipo de marketing en Latinoamérica y lo que depara el futuro.

Instagram has a willing user base in Latin America among female users, according to data from Latamclick. The digital marketing agency found that more than 56% of Instagram users in the region are women.

Since Instagram’s launch in 2010, the company has pushed to capture the attention of younger audiences. eMarketer estimates Instagram will grow its user base by almost 39% in 2017, reaching 593.7 million users worldwide.

Snapchat’s data demands have made it a hard sell in Mexico. Yet, the platform has found an audience among younger millennials, who make up the majority of its users in the country.

En un mundo hipotético en el que España le otorgó a Cataluña su independencia, ¿cuáles son algunas de las semejanzas y diferencias que existirían entre estas dos naciones desde una perspectiva digital? eMarketer examina cinco áreas clave que los marketers necesitan saber para tener éxito en ambos mercados.

In a hypothetical world where Spain granted Catalonia its independence, what are some of the similarities and differences that would exist between these two nations from a digital perspective? eMarketer breaks down five key distinctions that marketers need to know to be successful in both marketplaces.

Cuba has taken some baby steps toward wider internet access, but the country’s telecom infrastructure lags, and the government closely monitors online content and behavior.

Latin America is home to Twitter’s second most active user base and some of the world’s most socially active political leaders.