Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.
Read MoreGreater studio competition, coupled with an increase in digital video viewing in Spain amid the nationwide lockdown, will push the number of subscription OTT video service users in Spain to 20.2 million in 2021. That’s 40.1% of the country’s population.
Read MoreEn un mundo hipotético en el que España le otorgó a Cataluña su independencia, ¿cuáles son algunas de las semejanzas y diferencias que existirían entre estas dos naciones desde una perspectiva digital? eMarketer examina cinco áreas clave que los marketers necesitan saber para tener éxito en ambos mercados.
Read MoreIn a hypothetical world where Spain granted Catalonia its independence, what are some of the similarities and differences that would exist between these two nations from a digital perspective? eMarketer breaks down five key distinctions that marketers need to know to be successful in both marketplaces.
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