Matteo Ceurvels

Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.

Latin America Trends to Watch in 2024: 5 Ways Retail Media, Commerce, and AI Will Redefine the Regional Market

January 05, 2024 by Matteo Ceurvels in Article

Insider Intelligence | eMarketer announces the publication of its annual report on this year’s top advertising, commerce, and retail rends to watch in Latin America. The 2024 edition features a treasure trove of brand-new proprietary forecast and primary research data and highlights 5 trends that principal analyst Matteo Ceurvels expects will redefine the regional market in the months ahead.

MMA Impact Argentina 2023: vuelve el evento más importante de marketing del país

May 30, 2023 by Matteo Ceurvels in Article, Español

El próximo 6 de junio, MMA vuelve a reunir en un mismo sitio a los principales líderes de marketing, tecnología y negocios del país en un formato renovado que incluirá charlas y espacio de networking y contará con el apoyo de Mercado Ads, Logan, Adsmovil, Pinterest, MODO, Fratelli Branca, OI PML, Grupo Atlántida y Blinker, entre otros.

Tendencias a tener en cuenta para 2023 en Latinoamérica: Nuevas oportunidades en retail media, ecommerce en vivo y AVOD

January 13, 2023 by Matteo Ceurvels in Article, Español

La economía digital de América Latina está desafiando la tendencia mundial de lento crecimiento. En 2023, se espera cambios en los hábitos de búsqueda, una rápida adopción del comercio electrónico de transmisión en vivo y nuevas opciones de transmisión sustenido por publicidad para acelerar la transformación digital de la región.

Latin America Trends to Watch for 2023: New Opportunities in Retail Media, Livestreaming Ecommerce, and AVOD

January 13, 2023 by Matteo Ceurvels in Article

Latin America’s digital economy is bucking the global trend of slow growth. In 2023, expect changing search habits, rapid adoption of livestreaming ecommerce, and new ad-supported streaming options to accelerate the region’s digital transformation.

Latinoamericanos consolidan consumo de CTV frente a TV tradicional

November 16, 2022 by Matteo Ceurvels in Article, Español

mediasmart, la plataforma omnicanal para publicidad programática, junto con Logan, una empresa de tecnología móvil y big data para agencias y empresas, y eMarketer | Insider Intelligence, una empresa de investigación de mercado basada en suscripción que brinda información y tendencias relacionadas con el marketing digital, los medios y commerce, lanza un estudio sin precedentes sobre la evolución exponencial de la CTV y las preferencias de los usuarios en este dispositivo en América Latina.

Latin Americans consolidate CTV consumption over traditional TV

November 16, 2022 by Matteo Ceurvels in Article

mediasmart, the omnichannel platform for programmatic advertising, together with Logan, a mobile technology and big data company for agencies and enterprises, and eMarketer | Insider Intelligence, a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce, launch an unprecedented study on the exponential evolution of CTV and user preferences in this device, across Latin America.

Performance-driven ad formats dominate Latin American retail media markets

April 25, 2022 by Matteo Ceurvels in Article

In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.

Latin America Retail Media Advertising 2022: Double-Digit Gains in Digital Advertising and Retail Ecommerce Sales Spark New Opportunities for Brand Marketers

April 25, 2022 by Matteo Ceurvels in Article

Retail media, while still nascent, has become a boon for marketers in Latin America in an increasingly competitive digital landscape. Ecommerce is reaching new heights, and brands vying to reach intent-driven shoppers with the right message at the right time will turn to retail media networks for their marketing strategies in 2022.

Consumidores de América Latina darán más importancia a problemas ambientales, sociales y de gobierno en 2022

January 12, 2022 by Matteo Ceurvels in Article, Español

Los consumidores de América Latina van por las marcas que ven los problemas sociales y de gobierno.

How brands in Latin America can leverage the power of advertising to address social causes

May 17, 2021 by Matteo Ceurvels in Article

Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.

Brands in Latin America are striving for more diversity in their advertising

May 13, 2021 by Matteo Ceurvels in Article

Latin America is a region of many paradoxes. It is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented or stereotypically portrayed in the advertising there.

Analyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising

May 13, 2021 by Matteo Ceurvels in Article

This analyst take explores how brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.

Consumers in Europe will be more attuned to brand purpose and messaging

January 25, 2021 by Matteo Ceurvels in Article

Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.

Digital Ad Spending in Latin America Is Growing Despite Market Volatility

July 20, 2020 by Matteo Ceurvels in Article

The fallout from the coronavirus and the political turmoil seen throughout the region in recent months will have more negative consequences for traditional media this year than for digital media. While we expect traditional media outlays to decrease by 17.5%, digital will continue to grow in terms of share and real investment as advertisers pivot their ad budgets toward online channels amid market volatility.

Latin America Digital Ad Spending Update Q2 2020: Advertisers Pivot Toward Digital amid Market Volatility

July 06, 2020 by Matteo Ceurvels in Article

Latin America is no stranger to turbulent market activity, but the coronavirus is unlike anything the region has seen before. As a result, eMarketer substantially revised its March 2020 ad spending forecasts to best reflect the rapidly changing landscape.

How Did Chile’s Political Crisis Affect Its Digital Ad Market?

March 13, 2020 by Matteo Ceurvels in Article

With Chile’s GDP growth slashed and retail losses estimated at more than $1.40 billion, none of its major industries—including the digital advertising industry—emerged unscathed by the crippling social unrest this past fall after Santiago Metro’s subway fare hike sparked mass protests about higher costs of living, privatization and widespread inequality.

Latin America Digital Ad Spending 2019: As More Consumers Turn to Digital, Ad Spending Grows

March 29, 2019 by Matteo Ceurvels in Article

Digital advertising in Latin America remains lower than the global average, inhibited by relatively low digital penetration and the sheer power of TV within the region. However, as more people come online for the first time, brands are making digital an integral part of their media strategy to better connect and engage with consumers across all channels.

Interview: Why More Advertisers Have an Eye on Mapping Platforms

January 23, 2019 by Matteo Ceurvels in Interview

Consumers' car rides are changing, whether that's due to their connected vehicles or the mobile devices they bring with them on the road. Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, envisions that cars will transform from a means of transportation to a service, and sees marketers picking up on this trend by using the advancing advertising capabilities on its navigation platform.

New Rules in Mexico Unlock FM Radio on Smartphones

July 30, 2017 by Matteo Ceurvels in Article

In late April, Mexico’s Federal Telecommunications Institute approved a new rule that requires all smartphone manufacturers to enable the technology that allows the device to pick up FM radio signals.

The move came after months of pressure from the National Chamber of Radio and Television Industry (CIRT) and makes Mexico the first country in the world to enact such legislation.