Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Matteo Ceurvels spoke with Rodrigo Gouveia, CEO of Inter Marketplace at Banco Inter, to hear his thoughts on how fintech companies, like Banco Inter, are working to help close the divide between banked and unbanked consumers and democratize access to the digital economy for all.
Read MoreAriel Szarfsztejn, vicepresidente senior de Mercado Envíos, explica en entrevista los desafíos que Mercado Libre ha atravesado a lo largo de los años y sus continuos esfuerzos de sostenibilidad.
Read MoreLogistics have become vital to the success of any business that sells its products and services online. In Latin America, the ability to make quick and on-time deliveries—especially outside of major urban centers—often proves to be a complex task due to large swaths of unpaved roads and underdeveloped infrastructure in many countries. Ariel Szarfsztejn, senior vice president of Mercado Envíos, talks about the challenges the company has navigated through over the years and its ongoing sustainability efforts.
Read MoreJuan Lavista, LATAM marketing and insights head at MercadoLibre Advertising, speaks with eMarketer vice president of business development Marissa Coslov about the ecommerce technology firm's response to the coronavirus pandemic, how marketers are adjusting their advertising campaigns in the wake of the crisis, and the most searched products in Latin America.
Read MoreMatteo Ceurvels spoke with Rubén Salazar Genovez, Visa’s senior vice president of products and innovation for Latin America and the Caribbean, about how the company is working to further develop the region’s mobile payments ecosystem for his recent report Latin America Mobile Payment Users 2019.
Read MoreConsumers' car rides are changing, whether that's due to their connected vehicles or the mobile devices they bring with them on the road. Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, envisions that cars will transform from a means of transportation to a service, and sees marketers picking up on this trend by using the advancing advertising capabilities on its navigation platform.
Read MoreEl mercado de comercio electrónico de Argentina ha llegado a una etapa en la que los consumidores están comenzando a incorporar las compras digitales en sus vidas cotidianas, pero aún queda mucho trabajo por hacer para impulsar una adopción más amplia. Ignacio Álvarez Sáez, Gerente General y Chief Growth Officer de Logan Media, habla sobre qué está impulsando el crecimiento del comercio electrónico y cómo los minoristas pueden hacer su parte para llevar las compras al futuro.
Read MoreO Brasil continuará sendo o maior mercado de comércio eletrônico da região no futuro previsível, dando aos varejistas muitas oportunidades de jogar no espaço—mas o sucesso do comércio eletrônico no país também vem com uma série de desafios. Matteo Ceurvels conversou com Thoran Rodrigues, CEO de BigData Corp, sobre o que os varejistas devem considerar ao desenvolver uma estratégia de comércio eletrônico pelo Brasil e as maiores oportunidades pelos players de comércio eletrônico nos próximos anos.
Read MoreEcommerce in Latin America is still in the early stages of consumer adoption, but there's no question that it's growing. Andrea Stairs, General Manager of Canada and Latin America at eBay, talks about the state of ecommerce in Latin America, and how eBay found early success in the market.
Read MoreA pesar de su reputación de ser lento en la adopción de comercio electrónico, México pronto podría ser una mina de oro para los minoristas en línea, pero primero tienen que enfrentar los desafíos económicos actuales. Sebastián Moglia Claps, Managing Director & Partner de Shake Again, habla sobre los factores que impulsan el crecimiento del comercio electrónico en México y lo que depara el futuro.
Read MoreEric Tourtel, vicepresidente senior de Latinoamérica de la plataforma de publicidad de video out-stream Teads, habla sobre las últimas tendencias de la publicidad de video móvil que han salido de la región y lo que está por venir para este formato creciente.
Read MoreGerardo Sordo, CEO y fundador de la agencia de influencer marketing BrandMe, habla sobre el estado actual de este tipo de marketing en Latinoamérica y lo que depara el futuro.
Read MoreMatteo Ceurvels habló con los cofundadores de AUREM, Alejandra Torres y Richard Merren, sobre las formas en que estas nuevas tecnologías buscan revolucionar el espacio publicitario de la región tal como lo conocemos.
Read MoreDOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR – compliant from the get-go. – Matteo Ceurvels, eMarketer.
Read MoreI recently had the pleasure of being interviewed by Ana Gaona, a fellow global citizen who works at Measurence. Measurence is a location intelligence company with offices in Milan and New York City. Their software helps marketers quantify people’s offline behavior in order to deliver actionable analytics for the physical world.
During my interview with Ana, we discussed my background, experience working with out-of-home (OOH) advertising in Latin America, as well as some of the challenges and trends around OOH in general.
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