Argentina Ecommerce by Category Forecast 2022: 10 Product Categories Will Propel Retail Ecommerce Sales to Nearly 2 Trillion Pesos

in

***Subscribers to eMarketer | Insider Intelligence can read the full report here.

Executive Summary

This year, retail ecommerce sales in Argentina will rise by 51.4% year over year to nearly ARS 2 trillion ($15 billion). The food and beverage, furniture and home furnishings, and auto and parts categories will all see strong growth in online sales that will help drive the country’s overall ecommerce market through the end of our forecast period in 2026.

Key Question: What is the outlook for retail ecommerce sales at the product category level in Argentina?

KEY STAT: Five product categories will account for nearly 80% of total retail ecommerce sales in Argentina this year. Food and beverage will be the fastest-growing category through 2026.

What’s Inside

This report is part of a global ecommerce series and contains our latest forecast for ecommerce in Argentina through 2026. It includes our estimates for the following areas:

  • Total Retail Ecommerce Sales

  • Retail Ecommerce Sales by Product Category

  • Digital Buyers