Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
El impresionante crecimiento de América Latina le permitirá asegurarse un lugar como el mercado de comercio electrónico minorista regional de más rápido crecimiento de este año a nivel mundial por primera vez desde que comenzamos a cubrir la región en 2009.
Read MoreLatin America's impressive growth will allow it to secure a spot as this year’s fastest-growing regional retail ecommerce market worldwide for the first time since we began covering the region in 2009. It is also the first time that Asia-Pacific will no longer hold its historical No. 1 position in our regional ranking.
Read MoreLatin America is no stranger to turbulent market activity, but the pandemic is unlike anything the region has seen before. As a result, eMarketer substantially revised its previous total retail and ecommerce forecasts to best reflect the rapidly changing landscape.
Read MoreO Brasil continuará sendo o maior mercado de comércio eletrônico da região no futuro previsível, dando aos varejistas muitas oportunidades de jogar no espaço—mas o sucesso do comércio eletrônico no país também vem com uma série de desafios. Matteo Ceurvels conversou com Thoran Rodrigues, CEO de BigData Corp, sobre o que os varejistas devem considerar ao desenvolver uma estratégia de comércio eletrônico pelo Brasil e as maiores oportunidades pelos players de comércio eletrônico nos próximos anos.
Read MoreBrazil is Uber’s second-largest market after the United States. According to local sources, Uber has positioned itself to be the ride-hailing app of choice among smartphone users in Brazil. Yet, recently proposed regulatory changes now pose a threat to both Uber and local competitors alike.
Read MoreAmazon is letting third-party vendors in Brazil sell electronic goods within its marketplace. Even though local players continue to maintain market share, the country’s growing digital buyer population presents ample opportunity for the ecommerce giant.
Read MoreBrazil’s economy has experienced weaker growth than expected over the past year thanks to increasing unemployment, political turmoil, and high consumer prices. As a result, eMarketer has downgraded its total media ad spending outlook for the country to 5.7% for 2017.
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