Latin America Commerce Media Trends 2025: How Retail Media’s Success Is Unlocking the Next Big Digital Advertising Opportunity for Nonretail Players

Latin America’s commerce media ecosystem is rapidly evolving as nonretail players look to monetize their own first-party data. But unlike in the US, the convergence of retail and financial services in Latin America is giving rise to a distinct multi-industry model, shaping the next evolution of the region’s multibillion-dollar digital advertising market.

Key Question: How can nonretail players leverage commerce media as their next big revenue opportunity?

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Key Stat: Retailers draw more unique visitors across most major markets in Latin America, giving them a clear scale advantage—but financial services and travel sites still offer valuable, high-intent audiences for advertisers to reach.