Latin America Digital Video Forecast 2023: Mobile Viewership Dominates, but CTV Spurs New Opportunities

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Executive Summary

At 375.0 million people, Latin America will boast the world’s second-largest base of digital video viewers this year, after Asia-Pacific. The region is a hotbed of opportunities for media companies, fueled by greater consumer adoption of paid and ad-supported streaming services.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What does digital video and subscription over-the-top (sub OTT) usage look like by country and in Latin America?

  2. What devices and platforms command the most viewership?

  3. What are the growth opportunities for media companies in an increasingly fragmented landscape?

KEY STAT: More than 4 in 5 internet users in Latin America will watch digital video at least once per month this year. That makes the region the second-most-penetrated digital video market in the world, behind North America.

Read the full report here.