Podcast: What the World Cup Means to Latin America

Soccer is more than a mere sport for many in Latin America—it’s a way of life. And this year, it will become part of fans’ digital life. The region is home to eight countries that qualified for the 2018 FIFA World Cup: Argentina, Brazil, Colombia, Costa Rica, Mexico, Panama, Peru and Uruguay.

In the latest episode of "Behind the Numbers," eMarketer's Matteo Ceurvels and Oscar Orozco discuss how fans in Latin America will watch, follow and stream the World Cup.