The Daily: How Hispanic Americans use media differently, who uses social media the most, and how kids use the internet

in

On this EMARKETER podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

Read More

Retail Media FC Cast - Matteo Ceurvels da EMARKETER

in

Matteo Ceurvels é o analista para Latam e Espanha da EMARKETER. Matteo é italiano e mora em NY e foi extremamente generoso em gravar seu 1º podcast em português, seu 8º idioma. Ele conta sobre o seu trabalho em acompanhar mudanças e tendências, a oportunidade de retail media para marcas e varejistas, além de compartilhas suas apostas do que vem por ai em retail media.

Read More

Around the World: 2024 global predictions ('Shark Tank'-style)—Retail media rivals, metaverse shopping experiences, and more

in

eMarketer principal analyst Matteo Ceurvels predicts retail media to be the next battleground between Amazon and Mercado Libre in Mexico. Mercado Libre overtook Amazon's share of retail ecommerce sales in Mexico for the first time in 2020. While they've been neck and neck ever since, he believes “Amazon will finally meet its match in an area which it's historically dominated globally: retail media.”

Read More

Around the World: The AVOD opportunity

in

Netflix recently announced it's set to introduce an ad-supported tier. But what’s the lay of the ad-supported video-on-demand (AVOD) land in markets around the world? Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Matteo Ceurvels to discuss a few of the markets Netflix is looking to disrupt.

Read More

Podcast: Around the World with … Predictions for 2022

in

On today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, senior analyst Matteo Ceurvels, and principal analysts at Insider Intelligence Karin von Abrams and Paul Briggs.

Read More

Podcast: The car buying customer journey is changing, unattended retail, and eBay's latest move

in

On today's episode, we discuss how the pandemic changed the car buying customer journey and what BMW's digital experience is trying to achieve. We then talk about why online-only brands might need to do more to earn customers' trust, whether people want more—or less—human interaction when shopping, and what eBay's latest move says about the future of the retailer. Tune in to the discussion with general manager at Autogermana Andrés Fuse, eMarketer senior analyst Matteo Ceurvels, and analyst at Insider Intelligence Blake Droesch.

Read More

Podcast: Launching ecommerce during the pandemic, the fitting-room dilemma, and rental services

in

On today's episode, we discuss what it's like to launch an ecommerce business unit during the pandemic and how customers are changing. We then talk about livestream ecommerce's US entry point, how to solve the fitting-room dilemma, and how seriously we should take retailer rental services. Tune in to the discussion with ecommerce general manager for the Americas region at Tekmovil Cristian Serrano and eMarketer senior analyst Matteo Ceurvels and analyst at Insider Intelligence Blake Droesch.

Read More

Podcast: Around the World with ... Social Media Moderation: Keeping marketers and influencers in check

in

On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Read More

Podcast: The next major challenge for grocery, marketers' social strategies, and Reels gets ads

in

On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analysts at Insider Intelligence Matteo Ceurvels and Jasmine Enberg.

Read More

Podcast: Around the World with ... Sustainable Shopping: Recommerce and local buying trends

in

On today's episode, we discuss sustainable shopping: the "circular economy" leading to the popularity of recommerce, social media playing a role in secondhand selling, and how smaller retailers can benefit from the pandemic-fueled local shopping trend. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analyst Karin von Abrams and research director at Insider Intelligence Matteo Ceurvels.

Read More