Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
On today’s EMARKETER podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.
Read MoreOn this EMARKETER podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
Read MoreMatteo Ceurvels é o analista para Latam e Espanha da EMARKETER. Matteo é italiano e mora em NY e foi extremamente generoso em gravar seu 1º podcast em português, seu 8º idioma. Ele conta sobre o seu trabalho em acompanhar mudanças e tendências, a oportunidade de retail media para marcas e varejistas, além de compartilhas suas apostas do que vem por ai em retail media.
Read MoreOn today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK—other major events around the world like the Eurovision Song Contest—and what sort of effects they will have on retail and marketing.
Read MoreNetflix recently announced it's set to introduce an ad-supported tier. But what’s the lay of the ad-supported video-on-demand (AVOD) land in markets around the world? Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Matteo Ceurvels to discuss a few of the markets Netflix is looking to disrupt.
Read MoreHow are various players around the world getting in on the latest digital advertising bandwagon of retail media? Join our analyst Bill Fisher as he hosts analysts Peter Newman, Matteo Ceurvels, and Paul Briggs.
Read MoreOn today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, senior analyst Matteo Ceurvels, and principal analysts at Insider Intelligence Karin von Abrams and Paul Briggs.
Read MoreOn today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
Read MoreIn this episode, host Jeff Kudishevich speaks with Research Director, Latin America & Spain at eMarketer, Matteo Ceurvels about the rise and acceleration around mobile usage, Latin America's response to COVID-19, and diversity and inclusion in the workplace.
Read MoreeMarketer analysts discuss which brands stood out in 2020. What were the most memorable collaborations, how did companies build brand goodwill for the future, and what were some not-so-great examples?
Read MoreIn this interview, Matteo Ceurvels shares some of the latest data around e-commerce adoption in LATAM generally, and Mexico in particular. He talks about the most popular e-commerce platforms in the region as well as some unique local payment methods. He also explains why search-based marketing and localization ought to get much greater attention than they have so far.
Read MoreeMarketer principal analysts Lauren Fisher and Karin von Abrams, senior analyst Bill Fisher and research analyst Matteo Ceurvels reflect on the first year of the European Union's General Data Protection Regulation (GDPR). How has it affected business and everyday life? And what does the future hold for similar legislation in the US and elsewhere?
Read MoreOn this episode, Kathrin Bussmann and I talk about my most recent report for eMarketer, which was released at the end of March 2019: “Latin America Digital Ad Spending 2019: As More Consumers Turn to Digital, Ad Spending Grows”.
Read MoreToday on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
Read MoreI’ve had the pleasure of being featured on Kathrin Bussmann's show on a previous episode of this podcast in November 2017. Today, I am back to talk about eMarketer‘s most recent report on Latin-America: the “LATAM Ad Spending Summary 2018” report, which was released just last month.
Read MoreIn this episode of eMarketer’s “Behind the Numbers,” Latin America specialist Matteo Ceurvels and Forecasting Analyst Andrea Szasz break down ad spending trends in Latin America, with a focus on digital.
Read MoreEvery week, on The Worldly Marketer Podcast, Kathrin Bussman talks to a different expert in the field of global marketing to learn more about the challenges and the rewards of reaching out to a multi-regional, multilingual and multi-cultural audience. On her latest episode, Kathrin and Matteo Ceurvels chat about his background, cultural influences, as well as the latest trends in digital usage and marketing in Latin America!
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