Around the World: 2024 global predictions ('Shark Tank'-style)—Retail media rivals, metaverse shopping experiences, and more
eMarketer principal analyst Matteo Ceurvels predicts retail media to be the next battleground between Amazon and Mercado Libre in Mexico. Mercado Libre overtook Amazon's share of retail ecommerce sales in Mexico for the first time in 2020. While they've been neck and neck ever since, he believes “Amazon will finally meet its match in an area which it's historically dominated globally: retail media.”
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