Around the World: 2024 global predictions ('Shark Tank'-style)—Retail media rivals, metaverse shopping experiences, and more

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On today’s podcast episode, host Bill Fisher and our analysts Paul Briggs, Matteo Ceurvels, and Man-Chung Cheung each pitch their most dramatic predictions in their coverage regions for 2024, in hopes of securing "investment" from the other sharks. Can you be convinced to "invest" in their 2024 predictions?

Ceurvels predicts retail media to be the next battleground between Amazon and Mercado Libre in Mexico. Mercado Libre overtook Amazon's share of retail ecommerce sales in Mexico for the first time in 2020. While they've been neck and neck ever since, he believes “Amazon will finally meet its match in an area which it's historically dominated globally: retail media.”

Simply put: Advertisers in Mexico will allocate more budget toward Mercado Libre for the first time this year and will remain the country's leading retail media player through the remainder of our forecast.

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