Retail Media Growth in LATAM

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Join the Interactive Advertising Bureau (IAB) as we discuss the 3rd Wave of Digital Advertising: Retail Media and how it is accelerating e-commerce growth across LATAM with Matteo Ceurvels from eMarketer | Insider Intelligence and Mercado Libre’s Pablo García.

  • Understand what the landscape of retail media is and which countries in Latin America are seeing the fastest adoption.

  • Learn how leading industries are taking advantage of retail media and where brands are seeing the biggest growth.

  • Dig into ad formats available and strategies brands are activating that are seeing success across retail media.

Matteo Ceurvels, Senior Analyst, Latin America & Spain at eMarketer | Insider Intelligence
Matteo Ceurvels has more than a decade of experience in building strategic communications and marketing initiatives in both the private and public sectors, including the United Nations, Council of the Americas, and his own digital consulting agency, MCS Global Media. As a member of the content team at eMarketer|Insider Intelligence, Matteo is responsible for researching, analyzing, and staying up to date on the latest digital trends across Latin America and Spain. His main areas of focus include: ad spending, social media, ecommerce, consumer behavior, among others.

Pablo Garcia, VP Marketing Commerce at Mercado Libre
Pablo García has 20 years of experience in marketing and commercial areas in leading consumer goods companies, such as Procter & Gamble, PepsiCo, and Johnson & Johnson. In this last organization, he was carrying out his duties from the company's offices in England. In that country he joined PepsiCo where he came to hold positions such as General Manager Argentina and VP for the Snacks category in Central and South America. Now as VP Marketing Commerce, he leads marketing organizations for Mercado Libre's Ecommerce business, VIS (vehicles, real estate, and services) and Advertising units. Previously, he led Mercado Pago's marketing team.