Netflix Sees ‘Cancelation Reactions’ to Paid-Sharing Feature In Latin America

In its latest report on Netflix, market research firm eMarketer has shown that the streaming platform is likely to face an uphill battle for its ad-supported streaming service, as current subscribers are not interested in making account downgrades - with 73.4% of those surveyed by eMarketer in Latin America saying they will keep their current ad-free subscriptions.

However, according to eMarketer, the company has an opportunity to scale its ad-supported offering among Latin America’s middle and lower classes.

Matteo Ceurvels, senior analyst for Latin America and Spain for market research firm eMarketer, told Bloomberg Línea that “Netflix viewers see value in its higher-tiered plans. For many, the thought of losing their ad-free viewing experience, premium video quality, and ability to download programs is a no-go. These features have long been vital to Netflix’s success in Latin America, and users are not interested in parting ways with them.”

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