Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook: How 12 Companies Are Navigating a Rapidly Changing Landscape

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Several major ecommerce players in Latin America have been hit hard by unfavorable economic conditions in the region during Q2 2022, according to eMarketer | Insider Intelligence's latest update. However, companies that expanded beyond their home market weathered volatility better than others. Meanwhile, in-store sales continue to erode ecommerce’s pandemic-driven gains.

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What's driving ecommerce growth in Argentina?

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Argentina’s retail ecommerce industry proved resilient amid years of double-digit inflation and turbulent market activity. 2022 will present retailers with a host of challenges as soaring consumer prices, high unemployment, and a plummeting currency weigh heavily on shoppers’ minds—and wallets. But it’s not all doom and gloom. Several factors make Argentina an attractive market for online sellers.

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Brazil Ecommerce by Category Forecast 2022: 10 Product Categories Will Push Retail Ecommerce Sales to Over $50 Billion

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Brazil will be the world’s 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Ten product categories—including computer and consumer electronics, auto and parts, and apparel and accessories—will drive sales beyond the $50 billion (BRL 269.88 billion) mark for the first time.

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Argentina Ecommerce by Category Forecast 2022: 10 Product Categories Will Propel Retail Ecommerce Sales to Nearly 2 Trillion Pesos

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This year, retail ecommerce sales in Argentina will rise by 51.4% year over year to nearly ARS 2 trillion ($15 billion). The food and beverage, furniture and home furnishings, and auto and parts categories will all see strong growth in online sales that will help drive the country’s overall ecommerce market through the end of our forecast period in 2026.

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How macroeconomic trends will impact consumer spending in Latin America this year

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Retailers in Latin America will face a slew of macroeconomic challenges this year as rapidly changing market conditions weigh heavily on consumers’ minds—and wallets. eMarketer | Insider Intelligence’s latest report, "Latin America Ecommerce Forecast 2022," explores how the ongoing geopolitical upheaval and economic uncertainty in the region will impact consumer spending in each of the three markets the company forecasts.

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Latin America Ecommerce Forecast 2022: The Pandemic Boom Subsides, but Double-Digit Growth Persists Through Turmoil

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Retail ecommerce spending in Latin America will begin to decelerate in 2022 after two years of record growth. Despite a return to in-store shopping and mounting economic headwinds—like high inflation—digital sales will continue to reach new heights.

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Latin America Retail Ecommerce Players Update 2022: Sales Growth Slows amid a More Challenging Macroeconomic Environment

Retail ecommerce sales in Latin America remained strong in 2021, with a return to in-store shopping slowing down digital growth for some—but not all—companies. 2022 will be a more challenging year for retailers as ecommerce growth decelerates and shopping habits become more fluid.

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Online shoppers in Latin America turn to retailers’ websites instead of search engines for product research

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The preference of online shoppers in Latin America to conduct pre-purchase product research on search engines like Google is losing out to a new habit of researching via the sites of multicategory retailers like Amazon and Mercado Libre.

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Performance-driven ad formats dominate Latin American retail media markets

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In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.

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Latin America Retail Media Advertising 2022: Double-Digit Gains in Digital Advertising and Retail Ecommerce Sales Spark New Opportunities for Brand Marketers

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Retail media, while still nascent, has become a boon for marketers in Latin America in an increasingly competitive digital landscape. Ecommerce is reaching new heights, and brands vying to reach intent-driven shoppers with the right message at the right time will turn to retail media networks for their marketing strategies in 2022.

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