Matteo Ceurvels

Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.

Latin Americans consolidate CTV consumption over traditional TV

November 16, 2022 by Matteo Ceurvels in Article

mediasmart, the omnichannel platform for programmatic advertising, together with Logan, a mobile technology and big data company for agencies and enterprises, and eMarketer | Insider Intelligence, a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce, launch an unprecedented study on the exponential evolution of CTV and user preferences in this device, across Latin America.

Digital sales will drive growth for Mercado Libre

November 16, 2022 by Matteo Ceurvels in Article

Mercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up. This will force the regional giant to ramp up investments to maintain—and grow—market share, per eMarketer | Insider Intelligence.

What's driving ecommerce growth in Argentina?

September 13, 2022 by Matteo Ceurvels in Article

Argentina’s retail ecommerce industry proved resilient amid years of double-digit inflation and turbulent market activity. 2022 will present retailers with a host of challenges as soaring consumer prices, high unemployment, and a plummeting currency weigh heavily on shoppers’ minds—and wallets. But it’s not all doom and gloom. Several factors make Argentina an attractive market for online sellers.

Brazil Ecommerce by Category Forecast 2022: 10 Product Categories Will Push Retail Ecommerce Sales to Over $50 Billion

September 13, 2022 by Matteo Ceurvels in Article

Brazil will be the world’s 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Ten product categories—including computer and consumer electronics, auto and parts, and apparel and accessories—will drive sales beyond the $50 billion (BRL 269.88 billion) mark for the first time.

Argentina Ecommerce by Category Forecast 2022: 10 Product Categories Will Propel Retail Ecommerce Sales to Nearly 2 Trillion Pesos

September 13, 2022 by Matteo Ceurvels in Article

This year, retail ecommerce sales in Argentina will rise by 51.4% year over year to nearly ARS 2 trillion ($15 billion). The food and beverage, furniture and home furnishings, and auto and parts categories will all see strong growth in online sales that will help drive the country’s overall ecommerce market through the end of our forecast period in 2026.

Mercado Libre Forecast 2022: Multibillion-Dollar Investments Will Push Retail Ecommerce Sales to Nearly $35 Billion

August 17, 2022 by Matteo Ceurvels in Article

Mercado Libre is Latin America’s dominant retail ecommerce player. Although the ecommerce giant faces intense competition from other local players, multibillion-dollar investments will help the company grow and maintain its market share.

How macroeconomic trends will impact consumer spending in Latin America this year

August 10, 2022 by Matteo Ceurvels in Article

Retailers in Latin America will face a slew of macroeconomic challenges this year as rapidly changing market conditions weigh heavily on consumers’ minds—and wallets. eMarketer | Insider Intelligence’s latest report, "Latin America Ecommerce Forecast 2022," explores how the ongoing geopolitical upheaval and economic uncertainty in the region will impact consumer spending in each of the three markets the company forecasts.

Latin America Ecommerce Forecast 2022: The Pandemic Boom Subsides, but Double-Digit Growth Persists Through Turmoil

August 01, 2022 by Matteo Ceurvels in Article

Retail ecommerce spending in Latin America will begin to decelerate in 2022 after two years of record growth. Despite a return to in-store shopping and mounting economic headwinds—like high inflation—digital sales will continue to reach new heights.

Q4 is no longer as important for Latin American retailers

July 06, 2022 by Matteo Ceurvels in Article

The last three months of the year used to be a make-or-break period for retailers, but consumers in Latin America are now spreading out their digital purchases over the entire year.

Latin America Retail Ecommerce Players Update 2022: Sales Growth Slows amid a More Challenging Macroeconomic Environment

July 06, 2022 by Matteo Ceurvels

Retail ecommerce sales in Latin America remained strong in 2021, with a return to in-store shopping slowing down digital growth for some—but not all—companies. 2022 will be a more challenging year for retailers as ecommerce growth decelerates and shopping habits become more fluid.

Latin America Ad Spending 2022: 4 Key Figures and Trends for the Year Ahead

July 06, 2022 by Matteo Ceurvels in Article

Ad spending in Latin America quickly rebounded from the devastating effects of the pandemic. While 2021 was a year of recovery, 2022 will prove to be another year of record spending, with digital in the driver’s seat.

Online shoppers in Latin America turn to retailers’ websites instead of search engines for product research

May 02, 2022 by Matteo Ceurvels in Article

The preference of online shoppers in Latin America to conduct pre-purchase product research on search engines like Google is losing out to a new habit of researching via the sites of multicategory retailers like Amazon and Mercado Libre.

Performance-driven ad formats dominate Latin American retail media markets

April 25, 2022 by Matteo Ceurvels in Article

In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.

Latin America Retail Media Advertising 2022: Double-Digit Gains in Digital Advertising and Retail Ecommerce Sales Spark New Opportunities for Brand Marketers

April 25, 2022 by Matteo Ceurvels in Article

Retail media, while still nascent, has become a boon for marketers in Latin America in an increasingly competitive digital landscape. Ecommerce is reaching new heights, and brands vying to reach intent-driven shoppers with the right message at the right time will turn to retail media networks for their marketing strategies in 2022.

TikTok now has more than 100 million users in Latin America

February 25, 2022 by Matteo Ceurvels in Article

TikTok’s adoption has exploded in Latin America. In eMarketer | Insider Intelligence’s inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.

Consumidores de América Latina darán más importancia a problemas ambientales, sociales y de gobierno en 2022

January 12, 2022 by Matteo Ceurvels in Article, Español

Los consumidores de América Latina van por las marcas que ven los problemas sociales y de gobierno.

Third-party digital marketplace expansion means major ecommerce growth for Latin American retailers

January 10, 2022 by Matteo Ceurvels in Article

Over the past two years, retail ecommerce in Latin America has experienced unprecedented growth. Now, although people are returning to physical stores, consumers have fully embraced buying online, paving the way for long-term growth in the region.

Latin America Retail Ecommerce Update: 7 Key Players Driving the Region’s Ecommerce Growth

January 07, 2022 by Matteo Ceurvels in Article

This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

Latin America trend 2022: The importance of environmental, social, and governance issues will rise

January 07, 2022 by Matteo Ceurvels in Article

Brands will need to look beyond climate change lip service and create strategies that address consumers’ specific concerns in each of the markets they operate in Latin America.