Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.
Read MoreLatin America is a region of many paradoxes. It is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented or stereotypically portrayed in the advertising there.
Read MoreThis analyst take explores how brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.
Read MoreA medida que esta competencia se intensifica, el aumento en la oferta de servicios de streaming y la fractura de las bibliotecas de contenido obligarán a los consumidores mexicanos a priorizar las plataformas que más valoran. También crearán una oportunidad única para que las plataformas más baratas, o sostenidas por publicidad, se adentren y ganen cuota de mercado entre los consumidores conscientes de los precios.
Read MoreThe proliferation of streaming services, and the fracturing of content libraries, will ultimately force consumers in Latin America to decide which platforms they value most. This will also create a unique opportunity for cheaper and free ad-supported platforms to swoop in and gain market share among the more price-conscious consumers.
Read MoreThis report features our latest forecasts for ad spending in Latin America, including six markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. It also examines six key regional trends in 2021 and beyond.
Read MoreConsumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.
Read MoreIt’s no secret that consumers in Latin America are notoriously heavy social network users. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a growing audience—inevitably challenging Facebook’s dominance in a region where social media usage has historically been synonymous with Facebook products.
Read MoreLatin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced consumers to buy online. According to our inaugural forecast on Mercado Libre, the online marketplace’s sales will surge 46.5% in Latin America by the end of 2020, to $20.51 billion. And it still has room to grow in several key markets—even where it already dominates.
Read MoreEl impresionante crecimiento de América Latina le permitirá asegurarse un lugar como el mercado de comercio electrónico minorista regional de más rápido crecimiento de este año a nivel mundial por primera vez desde que comenzamos a cubrir la región en 2009.
Read MoreLatin America's impressive growth will allow it to secure a spot as this year’s fastest-growing regional retail ecommerce market worldwide for the first time since we began covering the region in 2009. It is also the first time that Asia-Pacific will no longer hold its historical No. 1 position in our regional ranking.
Read MoreDisney+ debutó hace más de un año en Estados Unidos, Canadá y Países Bajos. Ahora está oficialmente disponible para los consumidores de Latinoamérica. Los suscriptores de la plataforma podrán disfrutar de acceso ilimitado a la amplia gama de contenido de Disney, Pixar, Marvel, Star Wars, National Geographic, Fox y más.
Read MoreA little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.
Read MoreGreater studio competition, coupled with an increase in digital video viewing in Spain amid the nationwide lockdown, will push the number of subscription OTT video service users in Spain to 20.2 million in 2021. That’s 40.1% of the country’s population.
Read MoreThe fallout from the coronavirus and the political turmoil seen throughout the region in recent months will have more negative consequences for traditional media this year than for digital media. While we expect traditional media outlays to decrease by 17.5%, digital will continue to grow in terms of share and real investment as advertisers pivot their ad budgets toward online channels amid market volatility.
Read MoreLatin America is no stranger to turbulent market activity, but the coronavirus is unlike anything the region has seen before. As a result, eMarketer substantially revised its March 2020 ad spending forecasts to best reflect the rapidly changing landscape.
Read MoreDespite Mexico’s bleak economic outlook and rising number of new COVID-19 infections, AMVO managed to hold its most successful Hot Sale yet, taking place from May 22 to June 1. Business-to-consumer (B2C) ecommerce sales surged 81.9% year over year, from $575.8 million to $1.05 billion, according to official figures released last week.
Read MoreLatin America is no stranger to turbulent market activity, but the pandemic is unlike anything the region has seen before. As a result, eMarketer substantially revised its previous total retail and ecommerce forecasts to best reflect the rapidly changing landscape.
Read More“Insider Intelligence” is being announced today as the brand name of the newly-formed parent company of eMarketer and Business Insider Intelligence (BII), both subsidiaries of Axel Springer. Insider Intelligence’s mission is to become the world’s leading research company focused on digital transformation.
Read MoreHoy se anuncia "Insider Intelligence" como la marca de la nueva empresa matriz de eMarketer y Business Insider Intelligence (BII), ambas filiales de Axel Springer. La misión de Insider Intelligence es convertirse en la compañía de investigación líder a nivel mundial centrada en la transformación digital.
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