Mercado Libre’s retail ecommerce sales soar 21.5% in 2022 across Latin America

The news: Despite persistent high inflation and mounting economic uncertainty across Latin America, Mercado Libre generated nearly $10 billion in retail ecommerce sales in Q4 2022. Its ongoing investments will continue to pay dividends over the short and long terms. The company remains a regional powerhouse and has weathered Latin America’s macroeconomic headwinds better than most, per eMarketer | Insider Intelligence.

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Pronóstico de redes sociales de América Latina para 2023: Facebook y Twitter sufren una hemorragia de usuarios mientras TikTok prospera

En nuestro último pronóstico sobre el uso de las redes sociales en América Latina, desglosamos a los usuarios en 6 mercados clave: Argentina, Brasil, Chile, Colombia, México y Perú. También hablamos de las grandes tendencias entre las principales redes sociales, incluidos los problemas en Facebook, la inestabilidad en Twitter y el ascenso continuo de TikTok. ¿Qué le depara a la región donde casi 9 de cada 10 usuarios de Internet usan redes sociales?

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Latin America Social Media Outlook 2023: Facebook and Twitter Hemorrhage Users While TikTok Thrives

In eMarketer’s latest forecast for social media usage in Latin America, we break out users in six key markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We also discuss big trends among the top social networks, including the woes at Facebook, the instability at Twitter, and the continued ascension of TikTok. What’s next for the region where nearly 9 in 10 internet users use social networks?

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Tendencias a tener en cuenta para 2023 en Latinoamérica: Nuevas oportunidades en retail media, ecommerce en vivo y AVOD

La economía digital de América Latina está desafiando la tendencia mundial de lento crecimiento. En 2023, se espera cambios en los hábitos de búsqueda, una rápida adopción del comercio electrónico de transmisión en vivo y nuevas opciones de transmisión sustenido por publicidad para acelerar la transformación digital de la región.

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Latin America Trends to Watch for 2023: New Opportunities in Retail Media, Livestreaming Ecommerce, and AVOD

Latin America’s digital economy is bucking the global trend of slow growth. In 2023, expect changing search habits, rapid adoption of livestreaming ecommerce, and new ad-supported streaming options to accelerate the region’s digital transformation.

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How Latin America retail ecommerce players fared in 9M 2022—and what this means for 2023

Retail ecommerce sales in Latin America were slower than expected during the first nine months of 2022: eMarketer | Insider Intelligence’s senior analyst for Latin America and Spain, Matteo Ceurvels, breaks down why as well as which companies saw declines versus those that fared well.

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Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook: How 12 Companies Are Navigating a Rapidly Changing Landscape

Several major ecommerce players in Latin America have been hit hard by unfavorable economic conditions in the region during Q2 2022, according to eMarketer | Insider Intelligence's latest update. However, companies that expanded beyond their home market weathered volatility better than others. Meanwhile, in-store sales continue to erode ecommerce’s pandemic-driven gains.

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What's driving ecommerce growth in Argentina?

Argentina’s retail ecommerce industry proved resilient amid years of double-digit inflation and turbulent market activity. 2022 will present retailers with a host of challenges as soaring consumer prices, high unemployment, and a plummeting currency weigh heavily on shoppers’ minds—and wallets. But it’s not all doom and gloom. Several factors make Argentina an attractive market for online sellers.

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Brazil Ecommerce by Category Forecast 2022: 10 Product Categories Will Push Retail Ecommerce Sales to Over $50 Billion

Brazil will be the world’s 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Ten product categories—including computer and consumer electronics, auto and parts, and apparel and accessories—will drive sales beyond the $50 billion (BRL 269.88 billion) mark for the first time.

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Argentina Ecommerce by Category Forecast 2022: 10 Product Categories Will Propel Retail Ecommerce Sales to Nearly 2 Trillion Pesos

This year, retail ecommerce sales in Argentina will rise by 51.4% year over year to nearly ARS 2 trillion ($15 billion). The food and beverage, furniture and home furnishings, and auto and parts categories will all see strong growth in online sales that will help drive the country’s overall ecommerce market through the end of our forecast period in 2026.

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How macroeconomic trends will impact consumer spending in Latin America this year

Retailers in Latin America will face a slew of macroeconomic challenges this year as rapidly changing market conditions weigh heavily on consumers’ minds—and wallets. eMarketer | Insider Intelligence’s latest report, "Latin America Ecommerce Forecast 2022," explores how the ongoing geopolitical upheaval and economic uncertainty in the region will impact consumer spending in each of the three markets the company forecasts.

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Latin America Ecommerce Forecast 2022: The Pandemic Boom Subsides, but Double-Digit Growth Persists Through Turmoil

Retail ecommerce spending in Latin America will begin to decelerate in 2022 after two years of record growth. Despite a return to in-store shopping and mounting economic headwinds—like high inflation—digital sales will continue to reach new heights.

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Online shoppers in Latin America turn to retailers’ websites instead of search engines for product research

The preference of online shoppers in Latin America to conduct pre-purchase product research on search engines like Google is losing out to a new habit of researching via the sites of multicategory retailers like Amazon and Mercado Libre.

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