Matteo Ceurvels

Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.

Las ventas minoristas de ecommerce de Mercado Libre se disparan un 21.5% en 2022 en América Latina

February 27, 2023 by Matteo Ceurvels in Article, Español

La noticia: A pesar de la persistente alta inflación y la creciente incertidumbre económica en América Latina, Mercado Libre generó casi $10 mil millones en ventas minoristas de ecommerce en el 4T de 2022. Sus inversiones en curso seguirán pagando dividendos a corto y largo plazo. La compañía sigue siendo una potencia regional y ha capeado los obstáculos macroeconómicos de América Latina mejor que la demás, según eMarketer | Insider Intelligence.

Mercado Libre’s retail ecommerce sales soar 21.5% in 2022 across Latin America

February 27, 2023 by Matteo Ceurvels in Article

The news: Despite persistent high inflation and mounting economic uncertainty across Latin America, Mercado Libre generated nearly $10 billion in retail ecommerce sales in Q4 2022. Its ongoing investments will continue to pay dividends over the short and long terms. The company remains a regional powerhouse and has weathered Latin America’s macroeconomic headwinds better than most, per eMarketer | Insider Intelligence.

Tendencias a tener en cuenta para 2023 en Latinoamérica: Nuevas oportunidades en retail media, ecommerce en vivo y AVOD

January 13, 2023 by Matteo Ceurvels in Article, Español

La economía digital de América Latina está desafiando la tendencia mundial de lento crecimiento. En 2023, se espera cambios en los hábitos de búsqueda, una rápida adopción del comercio electrónico de transmisión en vivo y nuevas opciones de transmisión sustenido por publicidad para acelerar la transformación digital de la región.

Latin America Trends to Watch for 2023: New Opportunities in Retail Media, Livestreaming Ecommerce, and AVOD

January 13, 2023 by Matteo Ceurvels in Article

Latin America’s digital economy is bucking the global trend of slow growth. In 2023, expect changing search habits, rapid adoption of livestreaming ecommerce, and new ad-supported streaming options to accelerate the region’s digital transformation.

How Latin America retail ecommerce players fared in 9M 2022—and what this means for 2023

November 23, 2022 by Matteo Ceurvels in Article

Retail ecommerce sales in Latin America were slower than expected during the first nine months of 2022: eMarketer | Insider Intelligence’s senior analyst for Latin America and Spain, Matteo Ceurvels, breaks down why as well as which companies saw declines versus those that fared well.

Connected TV (CTV) is on the rise in Latin America as content viewing habits go digital

November 22, 2022 by Matteo Ceurvels in Article

New research suggests consumers in Latin America strongly prefer CTV over linear: Freemium and AVOD offerings are powering adoption, with the trend especially noteworthy in Brazil.

Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook: How 12 Companies Are Navigating a Rapidly Changing Landscape

November 18, 2022 by Matteo Ceurvels in Article

Several major ecommerce players in Latin America have been hit hard by unfavorable economic conditions in the region during Q2 2022, according to eMarketer | Insider Intelligence's latest update. However, companies that expanded beyond their home market weathered volatility better than others. Meanwhile, in-store sales continue to erode ecommerce’s pandemic-driven gains.

Latinoamericanos consolidan consumo de CTV frente a TV tradicional

November 16, 2022 by Matteo Ceurvels in Article, Español

mediasmart, la plataforma omnicanal para publicidad programática, junto con Logan, una empresa de tecnología móvil y big data para agencias y empresas, y eMarketer | Insider Intelligence, una empresa de investigación de mercado basada en suscripción que brinda información y tendencias relacionadas con el marketing digital, los medios y commerce, lanza un estudio sin precedentes sobre la evolución exponencial de la CTV y las preferencias de los usuarios en este dispositivo en América Latina.

Latin Americans consolidate CTV consumption over traditional TV

November 16, 2022 by Matteo Ceurvels in Article

mediasmart, the omnichannel platform for programmatic advertising, together with Logan, a mobile technology and big data company for agencies and enterprises, and eMarketer | Insider Intelligence, a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce, launch an unprecedented study on the exponential evolution of CTV and user preferences in this device, across Latin America.

Digital sales will drive growth for Mercado Libre

November 16, 2022 by Matteo Ceurvels in Article

Mercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up. This will force the regional giant to ramp up investments to maintain—and grow—market share, per eMarketer | Insider Intelligence.

What's driving ecommerce growth in Argentina?

September 13, 2022 by Matteo Ceurvels in Article

Argentina’s retail ecommerce industry proved resilient amid years of double-digit inflation and turbulent market activity. 2022 will present retailers with a host of challenges as soaring consumer prices, high unemployment, and a plummeting currency weigh heavily on shoppers’ minds—and wallets. But it’s not all doom and gloom. Several factors make Argentina an attractive market for online sellers.

Brazil Ecommerce by Category Forecast 2022: 10 Product Categories Will Push Retail Ecommerce Sales to Over $50 Billion

September 13, 2022 by Matteo Ceurvels in Article

Brazil will be the world’s 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Ten product categories—including computer and consumer electronics, auto and parts, and apparel and accessories—will drive sales beyond the $50 billion (BRL 269.88 billion) mark for the first time.

Argentina Ecommerce by Category Forecast 2022: 10 Product Categories Will Propel Retail Ecommerce Sales to Nearly 2 Trillion Pesos

September 13, 2022 by Matteo Ceurvels in Article

This year, retail ecommerce sales in Argentina will rise by 51.4% year over year to nearly ARS 2 trillion ($15 billion). The food and beverage, furniture and home furnishings, and auto and parts categories will all see strong growth in online sales that will help drive the country’s overall ecommerce market through the end of our forecast period in 2026.

Mercado Libre Forecast 2022: Multibillion-Dollar Investments Will Push Retail Ecommerce Sales to Nearly $35 Billion

August 17, 2022 by Matteo Ceurvels in Article

Mercado Libre is Latin America’s dominant retail ecommerce player. Although the ecommerce giant faces intense competition from other local players, multibillion-dollar investments will help the company grow and maintain its market share.

How macroeconomic trends will impact consumer spending in Latin America this year

August 10, 2022 by Matteo Ceurvels in Article

Retailers in Latin America will face a slew of macroeconomic challenges this year as rapidly changing market conditions weigh heavily on consumers’ minds—and wallets. eMarketer | Insider Intelligence’s latest report, "Latin America Ecommerce Forecast 2022," explores how the ongoing geopolitical upheaval and economic uncertainty in the region will impact consumer spending in each of the three markets the company forecasts.

Latin America Ecommerce Forecast 2022: The Pandemic Boom Subsides, but Double-Digit Growth Persists Through Turmoil

August 01, 2022 by Matteo Ceurvels in Article

Retail ecommerce spending in Latin America will begin to decelerate in 2022 after two years of record growth. Despite a return to in-store shopping and mounting economic headwinds—like high inflation—digital sales will continue to reach new heights.

Q4 is no longer as important for Latin American retailers

July 06, 2022 by Matteo Ceurvels in Article

The last three months of the year used to be a make-or-break period for retailers, but consumers in Latin America are now spreading out their digital purchases over the entire year.

Latin America Retail Ecommerce Players Update 2022: Sales Growth Slows amid a More Challenging Macroeconomic Environment

July 06, 2022 by Matteo Ceurvels

Retail ecommerce sales in Latin America remained strong in 2021, with a return to in-store shopping slowing down digital growth for some—but not all—companies. 2022 will be a more challenging year for retailers as ecommerce growth decelerates and shopping habits become more fluid.