Digital Strategist. Regional Analyst. Journalist. Estratega digital. Analista regional. Periodista.
Insider Intelligence | eMarketer’s survey, conducted by Livepanel, explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.
Read MoreThis is the latest installment in our ongoing series about retail ecommerce in Latin America. In this H1 2023 Insider Intelligence | eMarketer report, we provide updates for 12 companies in the region, as well as a summary of key trends and what they mean for the future of Latin America’s retail industry.
Read MoreRetail media is quickly becoming an integral part of ad buyers’ digital advertising strategies in Latin America. Our first-ever regional survey delves into retail media’s emerging role as a leading marketing touchpoint and advertising destination, the key players in Latin America, and how the regional landscape will evolve over the next 12 months.
Read MoreRetail ecommerce sales in Latin America will reaccelerate this year. But with the region facing stagflation, consumers will carefully consider their purchases. Mercado Libre will dominate the region’s ecommerce market. Get the latest figures and expectations in this new Insider Intelligence | eMarketer forecast by Matteo Ceurvels.
Read MoreLatin America’s $1 billion retail media market boasts some of the highest return on ad spending in the world. Amid worsening economic conditions, marketers are turning to retailers to deliver performance advertising and results at scale. Flush with data and innovative ad formats, several retail media frontrunners are already emerging—and revolutionizing the ad industry as we know it.
Read MoreTraditional media ad spending in Latin America will return to pre-pandemic levels this year, according to eMarketer | Insider Intelligence’s latest forecast. As digital formats continue to gain more ad dollars, traditional media like radio and out-of-home advertising will still play an important role. Though, their respective shares of paid media outlays will continue to decrease through 2027.
Read MoreEl próximo 6 de junio, MMA vuelve a reunir en un mismo sitio a los principales líderes de marketing, tecnología y negocios del país en un formato renovado que incluirá charlas y espacio de networking y contará con el apoyo de Mercado Ads, Logan, Adsmovil, Pinterest, MODO, Fratelli Branca, OI PML, Grupo Atlántida y Blinker, entre otros.
Read MoreEurovision, the annual international singing contest that concludes on Saturday, has become increasingly popular with brands that are drawn by its celebration of inclusion and high viewership that tops the Super Bowl.
Read MoreNetflix gets a boost from Latin America in Q1 2023. “The region is a vital market for new users and revenue growth, despite controversial password sharing changes,” said Matteo Ceurvels, senior analyst for Latin America and Spain at eMarketer | Insider Intelligence.
Read MoreAt 375.0 million people, Latin America will boast the world’s second-largest base of digital video viewers this year, after Asia-Pacific, according to eMarketer | Insider Intelligence’s latest forecasts. The region is a hotbed of opportunities for media companies, fueled by greater consumer adoption of paid and ad-supported streaming services.
Read MoreLa noticia: A pesar de la persistente alta inflación y la creciente incertidumbre económica en América Latina, Mercado Libre generó casi $10 mil millones en ventas minoristas de ecommerce en el 4T de 2022. Sus inversiones en curso seguirán pagando dividendos a corto y largo plazo. La compañía sigue siendo una potencia regional y ha capeado los obstáculos macroeconómicos de América Latina mejor que la demás, según eMarketer | Insider Intelligence.
Read MoreThe news: Despite persistent high inflation and mounting economic uncertainty across Latin America, Mercado Libre generated nearly $10 billion in retail ecommerce sales in Q4 2022. Its ongoing investments will continue to pay dividends over the short and long terms. The company remains a regional powerhouse and has weathered Latin America’s macroeconomic headwinds better than most, per eMarketer | Insider Intelligence.
Read MoreEn nuestro último pronóstico sobre el uso de las redes sociales en América Latina, desglosamos a los usuarios en 6 mercados clave: Argentina, Brasil, Chile, Colombia, México y Perú. También hablamos de las grandes tendencias entre las principales redes sociales, incluidos los problemas en Facebook, la inestabilidad en Twitter y el ascenso continuo de TikTok. ¿Qué le depara a la región donde casi 9 de cada 10 usuarios de Internet usan redes sociales?
Read MoreIn eMarketer’s latest forecast for social media usage in Latin America, we break out users in six key markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. We also discuss big trends among the top social networks, including the woes at Facebook, the instability at Twitter, and the continued ascension of TikTok. What’s next for the region where nearly 9 in 10 internet users use social networks?
Read MoreLa economía digital de América Latina está desafiando la tendencia mundial de lento crecimiento. En 2023, se espera cambios en los hábitos de búsqueda, una rápida adopción del comercio electrónico de transmisión en vivo y nuevas opciones de transmisión sustenido por publicidad para acelerar la transformación digital de la región.
Read MoreLatin America’s digital economy is bucking the global trend of slow growth. In 2023, expect changing search habits, rapid adoption of livestreaming ecommerce, and new ad-supported streaming options to accelerate the region’s digital transformation.
Read MoreRetail ecommerce sales in Latin America were slower than expected during the first nine months of 2022: eMarketer | Insider Intelligence’s senior analyst for Latin America and Spain, Matteo Ceurvels, breaks down why as well as which companies saw declines versus those that fared well.
Read MoreNew research suggests consumers in Latin America strongly prefer CTV over linear: Freemium and AVOD offerings are powering adoption, with the trend especially noteworthy in Brazil.
Read MoreSeveral major ecommerce players in Latin America have been hit hard by unfavorable economic conditions in the region during Q2 2022, according to eMarketer | Insider Intelligence's latest update. However, companies that expanded beyond their home market weathered volatility better than others. Meanwhile, in-store sales continue to erode ecommerce’s pandemic-driven gains.
Read Moremediasmart, la plataforma omnicanal para publicidad programática, junto con Logan, una empresa de tecnología móvil y big data para agencias y empresas, y eMarketer | Insider Intelligence, una empresa de investigación de mercado basada en suscripción que brinda información y tendencias relacionadas con el marketing digital, los medios y commerce, lanza un estudio sin precedentes sobre la evolución exponencial de la CTV y las preferencias de los usuarios en este dispositivo en América Latina.
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